The generally accepted use of the term webcast is the "transmission of linear audio or video content over the Internet".
A webcast uses streaming media technology to take a single content source and distribute it to many simultaneous listeners/viewers.
The largest "webcasters" include existing radio and TV stations who "simulcast" their output, as well as a multitude of Internet only "stations". The term webcasting is usually reserved for referring to non-interactive linear streams or events.
Rights and licensing bodies offer specific "webcasting licenses" to those wishing to carry out Internet broadcasting using copyright material.
Webcasting is also used extensively in the commercial sector for investor relations presentations (such as Annual General Meetings), in E-learning (to transmit seminars), and for related communications activities. However, webcasting does not bear much, if any, relationship to the idea of web conferencing which is designed for many-to-many interaction.
The ability to webcast using cheap/accessible technology has allowed independent media to flourish. There are many notable independent shows that broadcast regularly online. Often produced by average citizens in their homes they cover many interests and topics; from the mundane to the bizarre. Webcasts relating to computers, technology, and news are particularly popular and many new shows are added regularly.
"Webcasting" was first publicly described and presented by Brian Raila of GTE Laboratories at InterTainment '89, 1989, held in New York City, USA. Raila recognized that a viewer/listener need not download the entirety of a program to view/listen to a portion thereof, so long as the receiving device ("client computer") could, over time, receive and present data more rapidly than the user could digest same. Raila used the term "buffered media" to describe this concept.
Raila was joined by James Paschetto of GTE Laboratories to further demonstrate the concept. Paschetto was singularly responsible for the first workable prototype of streaming media, which Raila presented and demonstrated at the Voice Mail Association of Europe 1995 Fall Meeting of October, 1995, in Montreux, Switzerland. Alan Saperstein (Visual Data- Now known as Onstream Media (NASDAQ:ONSM), was the first company to feature streaming video in June of 1993 with HotelView, a travel library of 2 minute videos featuring thousands of hotel properties worldwide.
The term webcasting was coined (in the early/mid 1990s) when webcast/streaming pioneers Mark Cuban (Audionet), Howard Gordon (Xing Technologies), William Mutual (ITV.net) and Peggy Miles (InterVox Communications) got together with a community of webcasters to pick a term to describe the technology of sending audio and video on the Net...that might make sense to people. The term netcasting was a consideration, but one of the early webcast community members owned a company called NetCast, so that term was not used, seeking a name that would not be branded to one company. Discussions were also conducted about the term with the National Association of Broadcasters for their books - Internet Age Broadcaster I and II, written by Peggy Miles and Dean Sakai.
The actual word "webcast" was coined by Daniel Keys Moran[citation needed] in his 1988 novel The Armageddon Blues.: "... DataWeb News had done an in-depth on it not two weeks ago, and tourists had been trekking up into the New York hills ever since the webcast." -- page 191 of the Bantam paperback."
To make this explanation simpler for potential users of the webcast, it simply means logging into a website url, such as this one, to listen to a moderator conduct a live training session on a particular topic. Using webcast can mean improved communication with downlines, more quality of online tutors to convey information, improved information sending to potential clients and more features too numerous to mention here. Without a doubt, the webcast improves the overall performance of any business on Google.
True pioneers in webcasting, Tom Prendergast and Mike Darling, have been utilizing the webcast into their internet marketing training system called Veretekk. People are assembled into the web conferencing room to listen and record some of the world's top internet business authorities, to learn specific techniques and strategies that will assist them in building strong and viable home businesses. Their system is called Vereconference. This incredibly simplified and inexpensive web conferencing system is found to be one of the best on Google for both form and functionality. Tom and Mike work incredibly hard for their 80,000 member Veretekk database, to assure that they have the very best in 21st Century telecommunications service.
To view the web conferencing system, and to even use the system for absolutely FREE, simply go to: http://vereconference.com and signup for your own free room. This webcasting room is live for 24 hours. If it looks like a fit for your web conferencing needs, you simply upgrade to your specs. The webcasting back office of Vereconfernce is particularly appealing, as its ease of operation and modification is simply to achieve. This room is fully functional for 3 people. You can use it any way that you like to inform, educate, train and motivate other people within your sphere of influence.
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